Why a focus on women?
- Women own 585,000 of the 1.9 million small businesses operating in Australia (around 33% and growing!)
- Women own almost half of all home-based businesses and one-third of businesses operating from other locations.
- Women setting up business from home is the fastest growing sector of the Australian economy.
- 46% of women run their businesses from home - a 20% increase in the last five years.
- Women make or influence 80% of all purchasing decisions.
- Women owned businesses have less external debt, are more profitable and profitable much earlier than those owned by men.
- 94% of all Australian businesses have an annual turnover of less that 2 million dollars.
And because women bring not just different qualities but also a different outlook to business...
The Sensis Business Index Report for March 2010 shows that:
- 62% of women who own or run businesses hold stronger expectations for sales in a year's time compared to 57% of businesses run by men.
- 87% of women run businesses that had applied for finance reported success with their applications, compared with 59% of businesses run by men.
- 54% of women believe the economy will perform better in a year's time, compared to 48% of men.
- 10% of women were aiming for significant growth, compared to 6% of men.
Women have a big say on a range of domestic and financial issues - as customers they have a great deal of influence over household decisions. Take for example:
- Women spend $0.90 in every household dollar
- 35 per cent of Australia’s 1.9 million small to medium business operators are women – this figure is growing three times faster than for men.
- 40 per cent of professionals in Australia are women.
- Between 70–90 per cent of all household financial decisions are made by women.
- 40 per cent of property investors are women.